CREATIVE Portfolio
marfa prokhorova
CREATIVE PRODUCER / PROJECT MANAGER
Ten Years of Experience
Trilingual creative producer experienced in producing and managing branded content for interactive marketing campaigns.
Notable Achievements
Worked with agencies, start-ups, and global brands such as Adobe, Warner Records, 20th Century Fox, and NFL Media.
Concepting
Content Creation
Campaigning
Community Building
360° Marketing
Producing
ALT.XYZ
Fintech
Cross-functional digital, web, social campaigns, and targeted ads focused on company rebrand, product awareness, customer acquisition, and app launch.
20th Century Fox
Alita
Warner Records Mike Shinoda
Interactive 360° multi-city film marketing campaign integrating PR, UGC, partnerships with influencers, local and global brands.
UBS Bank
Annie Leibovitz
Organic and paid social media campaigns that increased community engagement by capturing and sharing daily tour content while also aiming to raise mental health awareness.
Digital and in-person campaign featuring a touring international gallery show and event program dedicated to women's leadership and empowerment.
Work experience
ALT.XYZ
Concept
Cross-functional B2C & B2B digital, web, and social campaigns focused on company re-brand, product awareness, app launch, and customer acquisition.
ALT.XYz
Execution of RE-BRAND &
Integrated Campaign
Project managed cross-functional teams and external vendors to produce digital assets, e.g., stills, motion, animation, print, and event capture for marketing campaigns across:
- Company Website
- Socials Channels, Paid, & Organic Ads
- Product App and App Campaign Launch
- Marketing Emails
- 12 Times Square Billboards
- Educational Digital Content
- Branded Merchandise
- In-person & Digital Events
- Digital Banners, Booth Design, Printed Marketing Materials, & Packaging
Brand Marketing Reels
OUTCOME
Produced ALT.XYZ's first branding and product
shoots, which positioned how ALT.XYZ is portrayed to the world.
Captured over $30,000,000 in assets across cards, watches, video games, and comics.
I saved over 250K through strategic vendor sourcing and negotiation—creative problem-solving during short turnaround timelines needing quick talent casting, creating partnerships, and discovering resources.
This work attracted new investors/traders/collectors to the alternative asset universe and engaged the current audience in a way that had not yet been done.
20TH CENTURY FOX
'alita'
Concept
Create a 360° marketing experience that immerses people into Alita's world and generates meaningful experiences shared online through User Generated Content.
06
Trending adjectives used on socials
to describe experience
"impressive"
"absolute blast"
"Incredible
"first of it's kind "
Execution of Marketing Campaign Strategy
Design Experiences To Generate UGC
Managing Influencer Marketing
Brand Partnerships Management
Celebrity Endorsement
Narrative & Copy Writing
Coordinate Contests & Giveaways
Branded Merchandise Co-Marketing
Interactive Design
Community Management
Casting & Hiring
Vendor Management
outcome
The Alita campaign drove millions of impressions of user-generated content that resulted in 300x increased site traffic.
5,812
2.6
17.3
970K
150
INSTAGRAM PHOTO
POSTS
MILLION UNIQUE FACEBOOK
IMPRESSIONS
MILLION SOCIAL IMPRESSIONS
PHOTO SHARES
OF IRON CITY CAST MEMBERS
ARTICLES WRITTEN
MIKE SHINODA
warner records
ConcepT
An integrated social campaign focused on community engagement incorporating interactive art as a means of engaging with fans and helping raise awareness for mental wellness.
09
Execution of Integrated
Social Campaign
Creative Production and Project Management:
Instagram (Stories & Posts), Twitter, Facebook, and email campaign
Asset & Resources Management
Develop Community Engagement Strategy
Design Social Media Photo Filter
Coordinate Branded Partnerships/ Sponsorship
Manage VIP Experience Packages
OUTCOME
Captured, built, and shared creative content that drove millions in ticket and merchandise sales for Warner Records.
10
TOUR Recap VideoS
UBS bank
Annie Leibovitz
'Women: New Portraits'
Execution
concept
Digital and in-person campaign featuring a touring international gallery show and event program dedicated to women's leadership and empowerment.
Collaboration with 28 universities, ten leading cultural organizations, and over 150 women's groups.
Worked with Annie Leibovitz's team to create and
oversee the exhibition.
Coordinated with press/media.
Oversaw educational programming featuring talks and workshops.
Curated and created a library space with 100+
books from various photographers throughout history.
OUTCOME
Through clear, consistent campaign messaging and educational events programming, we hosted over 300K+ program attendees, growing and increasing community involvement.
The Exhibit featured across major social and news sources such as Forbes, Vogue, Vanity Fair, and New York Times.
Recap Video
Let's work together